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“I knew my journey into motherhood was the start of a new chapter. I willingly prepared for compromise and sacrifice with the addition of new life into my world and was happy to embrace these changes. One thing I was adamant to keep, was my inherent sense of style. Refusing to give in to the naff PVC offerings of baby-bag accessories, I set about on a mission to thoughtfully create a beautiful leather kit that made me feel good, polished and like my ‘old’ self.
With this feeling in mind, I continued to develop the interior of the kit, ensuring the Kit would have the perfect pockets, compartments and straps to hold everything I needed when I was out and about with my newborn. I yielded a sense of empowerment as I was creating the kit. A feeling I needed so desperately in a time of uncertainty and change. I just couldn’t wait to share this with every other new mum… And thus, Bonnie and Kind was born”.
Bonnie and Kind’s founder, mother of two and fashion lover, Judy Fraser noticed when she was pregnant with her son in 2015, there was a deficit of elegant, timeless designs for new mothers. She struggled to decipher what she needed to survive vs what she needed to feel good. She mourned swapping out beautiful handbags and totes she’d collected over the years for a cumbersome, unappealing and often impractical ‘baby bag’ that lacked all the feelgood-fashion-vibes she so desperately needed in this time. Lugging a big bag into the change room was anything but helpful. After realising friends and other mothers around her all felt the same, she started sketching, in search for a better solution.
With a successful career in Marketing representing global brands, Judy is no stranger to consumer-related problem solving. She has launched countless successful campaigns and brought innovations to the market for well-loved brands. With these skills in hand, Judy has created a new concept of baby bag, this time, showcasing something for the woman. First and foremost, she wanted the mother to feel good, from the moment she made the purchase, through to her first outing wearing it. She wanted the kit to feel luxurious, of the highest quality, and for it to be worn cross-bodied or within a tote bag.
“I really hope my brand Bonnie and Kind helps to support and uplift women throughout their motherhood journey. I want every mother to feel confident, empowered and proud, especially when they wear the kit. That would be a dream come true.”
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At Bonnie and Kind, we believe there are certain things that shouldn’t be sacrificed just because we transition into Motherhood. We should still be able to feel clever and brave and poised in what we wear, and also stay true to our own aesthetic, even with baby in tow.
We cherish beautiful bags. They dress up any outfit, and on those ‘off’ days a beautiful bag can make you feel good and pulled together so you're ready for just about anything. We shouldn’t have to compromise our love of beautiful and graceful apparel for dowdy, unstylish baby ‘stuff.’ When we feel confident with our choices – even with things as whimsical as fashion – then we elevate into our best selves. We make better mothers, better partners, better friends.
We want every woman to have the option to carry any tote – any kit – they love and not have to trade in for ugly, cumbersome baby bags.
We've thoughtfully created a deliciously stylish leather kit that your ‘old self’ would have loved and snapped up in a heartbeat. But even better, this new kit just happens to brilliantly hold all of baby’s essentials. It’s refined and elegant; the Baby Kit can be worn as a cross body bag or slides beautifully into any one of your favourite totes - No more compromising on unappealing baby bags.
Here's to staying true to YOU and not being apologetic of wanting to look and feel polished while we ‘do’ motherhood.
“Our name (Bonnie and Kind) honours the women who exemplify our world of modern motherhood... simply put, they are Beautiful and Kind.
BONNIE is often used to describe one who is beautiful, loving, warm and strong – inside and out. These qualities, I believe, make wondrous women and mothers. I think we are all just that – wondrous women, tremendous mums – doing our best for our little ones.
KIND captures the sentiment I was consistently reminded of by my parents when I growing up, and that was ‘Be Kind.’ Be kind to yourself and be kind to others. We are often our own harshest critics and even more so when we become a mother. I believe we should all cut ourselves (and others) some slack – if we just remind ourselves to be kind every day, the world and the motherhood journey will be a more rewarding one.
…and that’s how our name - Bonnie & Kind - was born. Beautiful and Kind.”
Bonnie and Kind’s vision is about doing things differently; understanding everyone is unique – one of a kind – and it’s ok to go against the grain.
We set out to create a beautiful kit that supported and uplifted women through those early years of motherhood – so they feel confident, empowered and a little more like their ‘old self.’
And every Baby Kit is one of a kind – emblematic of the special journey of mother and baby.
Discover more below about what we stand for...
Our aim is to design pieces that are sophisticated and practical yet also timeless. Acquiring a Bonnie and Kind piece will entice the women wearing them to feel amazing and confident. Masterful craftmanship is at the foundation of our pieces and they will stand the test of time. Without a doubt, the Bonnie and Kind Baby Kit is as aesthetically elegant as something you would have chosen and owned before motherhood.
We want every woman carrying the Bonnie and Kind Baby Kit to feel self-assured and that she hasn’t given in to what people say she should and shouldn’t do/have/buy when becoming a mother. The Bonnie and Kind woman makes choices based on what’s right for her. She celebrates individuality and mindfulness in our world.
We hope every Bonnie & Kind Baby Kit serves as a loyal companion and helper – always by your side wherever you travel in life – comforting you throughout the motherhood journey.
Every Bonnie and Kind Baby Kit is made to brave the test of time. Our sumptuous and premium leather wears more beautifully with character as you embark on the journey of motherhood. The Baby Kit will serve you from infancy through to toddlerhood. After that it can become a beautiful and meaningful keepsake to pass down or continue to be used on your travels around the world.
It takes more than 30 individual pieces to create each precious Bonnie and Kind Kit bag. Precise attention to quality and detail are exercised during craftmanship and only a small batch of kits are made and available for purchase at any given time to ensure we maintain our exceptional standard of quality.
