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About BxK
The Inspiration behind Bonnie x Kind
Bonnie x Kind’s visionary founder, Judy Fraser, a fashion aficionado, and mother of two, observed a significant gap in the market while expecting her son in 2015. Confronted with the prospect of replacing her cherished collection of elegant handbags with cumbersome, uninspiring, and often impractical ‘baby bags,’ Judy lamented the loss of the stylish accessories that once brought her joy. Realising that many of her friends and fellow mothers shared this sentiment, she began sketching in search of a more refined solution.
Judy, with her successful career in Marketing and extensive experience representing global brands, is adept at solving consumer-related challenges. She has spearheaded numerous successful campaigns and introduced innovative products to the market. Leveraging these skills, Judy set out to create a sophisticated alternative for the modern, discerning woman. She envisioned a luxurious piece that seamlessly combined functionality with versatility, transcending all stages of womanhood while embodying the aesthetics of her pre-motherhood self.
Since its inception, Bonnie x Kind’s signature The Bonnie Kit has achieved sell-out status every season and remains a beloved accessory for women globally. Whether navigating the changing room, running daily errands, working, attending the playground, jet-setting, or enjoying cocktails with friends, it stands as the perfect companion for every occasion.
“I really hope Bonnie x Kind helps to support and uplift women throughout their motherhood journey. I want every woman to feel confident, empowered and proud, especially when they wear a Bonnie x Kind piece. That would be a dream come true.”
Our Story
At Bonnie x Kind, we believe there are certain things that shouldn’t be sacrificed. We should still be able to feel clever and brave and poised in what we wear, and also stay true to our own aesthetic, no matter what stage of life we're in.
When we align our choices with our true selves, we become our best selves.
We treasure exquisite bags because they enhance
any outfit and, on those challenging days, a beautiful bag can uplift us and instil a sense of poise, preparing us to face anything with grace.
We shouldn’t have to forgo our appreciation for elegant and refined accessories for options that fail to resonate with our essence. By embracing choices that inspire confidence, whether in fashion or otherwise, we elevate ourselves, becoming better mothers, partners, and friends.
Remain unapologetically you.
We believe every woman deserves the opportunity to carry something she adores without compromise.
Our meticulously crafted designs are intended to evoke the style and sophistication your 'former self' would have cherished and eagerly embraced. These pieces are not only functional and versatile but are also designed to evolve with you through every phase of womanhood.
Here’s to staying true to yourself and embracing the desire to look and feel impeccably polished, without apology.
“Our name (Bonnie and Kind) honours the women who exemplify our world of modern motherhood... simply put, they are Beautiful and Kind.
BONNIE is often used to describe one who is beautiful, loving, warm and strong – inside and out. These qualities, I believe, make wondrous women and mothers. I think we are all just that – wondrous women, tremendous mums – doing our best for our little ones.
KIND captures the sentiment I was consistently reminded of by my parents when I growing up, and that was ‘Be Kind.’ Be kind to yourself and be kind to others. We are often our own harshest critics and even more so when we become a mother. I believe we should all cut ourselves (and others) some slack – if we just remind ourselves to be kind every day, the world and the motherhood journey will be a more rewarding one.
…and that’s how our name - Bonnie x Kind - was born. Beautiful x Kind.”
Our Values
Bonnie x Kind’s vision is about doing things differently; understanding everyone is unique – one of a kind – and it’s ok to go against the grain.
We set out to create a beautiful pieces that support and uplift women through all stages of womanhood - so they feel confident, empowered and good about themselves.
Discover more below about what we stand for...
Without compromise
Our goal is to create designs that embody both sophistication and practicality while remaining timeless. A Bonnie x Kind piece is crafted to evoke a sense of confidence and delight in the wearer.
Rooted in masterful craftsmanship, our creations are built to endure and transcend trends. Undoubtedly, Bonnie x Kind bags exude the same aesthetic elegance that you would have cherished and selected prior to motherhood.
Empowering women
We aspire for every woman who carries a Bonnie x Kind bag to feel a profound sense of self-assurance, undeterred by societal expectations of what she should or shouldn’t do, have, or buy in motherhood. The Bonnie x Kind woman makes choices that reflect her personal values and desires, celebrating both individuality and mindfulness in today’s world.
We envision each Bonnie x Kind bag as a steadfast companion, faithfully accompanying you on every journey through life.
Luxury craftsmanship
Each Bonnie x Kind bag is designed to endure and evolve with time. Our opulent, premium leather wears more beautifully with character. Crafted for longevity, our designer pieces transition seamlessly from the early stages of motherhood to when your children are grown. Whether as an everyday accessory, a work companion, or a travel essential, they epitomise both sophistication and practicality.
The creation of each Bonnie x Kind bag involves the meticulous assembly of over 38 individual components. Our commitment to excellence is reflected in the rigorous attention to detail and quality throughout the crafting process.
To uphold our exceptional standards, only a limited number of bags are produced and made available for purchase at any given time.
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